Finding a means for you to make communicate your brand in foreign countries is vital today since the world is becoming a global village. The correct translation of your manuals, websites, and important documents is vital for the success of your company. Companies today are hiring external translation agencies because many of them lack the resources needed for correct transcreation. Choosing the right translation agency, however, can be a tricky affair if you are new to the industry. The translation company you hire will determine if your global expansion strategy takes off as planned, which is why you should not leave anything to chance when picking one. This article seeks to guide you through the selection of a translation agency to ensure that you choose right.
Firstly, ensure that you consider the first impression you have of a company before you contract its services. Look through the websites of agencies you would like to work with before you settle on any of them. The right company will have its background information on its site, as well as a description of its services. The right company will also include its address and contact information on its site. You should not consider agencies that have spelling or grammatical errors on their sites since this shows that they are incompetent.
The second factor you need to consider is whether or not a translation agency has the necessary certifications. As much as certification is not proof of quality, it will tell you a lot about a company which is why you need to ask for it. Translation agencies need to at least have quality management system certification.
The third factor you need to consider is the range of services offered by a translation agency. Going through an agency’s range of services is important if you plan on entrusting the whole translation process to them. A serious translation services will not offer one but many comprehensive services. Some of the most common services offered by translation agencies are translation to and from other languages, transcreation, subtitling, software localization, complete DTP and interpreting among others.
The fourth factor you need to consider is your translation needs. Ensure that you let the company you want to hire know about the type of services you need. Ensure that you hire an agency that has experience with the type of services you are in the market for. Hire an agency that has translated technical documents before if you are in the car manufacturing industry. You need an agency that is experienced in transcreation if you want to market your brand.