Suprising Social Media Marketing Trends
Social media is the future of business marketing and thus it is necessary for a business owner to embrace it. It is a fact that by using social media, then it is certain that one will increase the visibility of their business and that they will gain traffic. Facebook, YouTube and Instagram are among the social media platforms that an individual can use to build their brand image and also reach their clients. A notable aspect is that many brands are taking advantage of the social media while a significant number have no idea on how to handle it. It is relevant for an individual to know the following social media marketing trends that are in 2019.
The first trend is artificial intelligence that allows a business to analyze the consumer behavior and search patterns. With this data, then an individual can have good target marketing skills. With artificial intelligence, an individual is able to come up with a business strategy by collecting data from the social media followers. Understanding the consumers is hence a possibility for the marketers. It will then be possible for a business to offer the best services that will satisfy the demands of the clients.
Influencer marketing is also an emerging trend. An individual that has a massive following in social media is referred to as an influencer. How a business can make use of the influencers is by collaborating with them so that they can do a promotion of the goods or services that they are selling. Among influencers in the online platform are celebrities and content creators. Statistics state that a high number of Instagram users that purchase a product is because of the references that they get from an influencer. Influencers are known to play a major role in marketing.
Finally, videos are also the best ways that a business can market themselves. Explainers, live streams, tutorials and video blogs fall in the category of videos. A notable fact that google has found out is that 6 out of 10 would prefer watching online videos to TVs. There is the need for an individual to know that for them to engage with their clients, then they need to create impressive videos. If one does not have expertise in social media marketing, then it is necessary that they outsource for the services of professionals. In this related post, an individual will get detailed benefits of outsourcing social media marketing campaigns. For one to benefit from social media marketing, then they need to be on the look on the new trends.