5 Lessons Learned:

September 6, 2019

Arts & Entertainment

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A Guide on Text Message Marketing.

Before the development of online digital messaging apps, the default text messaging apps were used to send and receive short messages. Many adults now have access to a mobile phone device and this can come in handy if you are looking to send a text message to them. If you are looking to use text messaging for marketing your brand, here is a guide on what you need to know.
Knowledge and understanding of your audience is very important if you are looking to employ text messaging as your marketing means. As you interact with clients, get their consent on being added to your text message list and ensure that they are aware of the kind of content they should expect from you. Let your clients have a choice of being part of your list by giving them a choice during subscription so as to avoid any legal issues.
Timing is key when it comes to messaging advertising. When it comes to sharing the messages about products it is highly recommended that you avoid selling them early in the morning or late in the evening. The most appropriate time to send the message is later in the morning as this will see your clients react to them. When it comes to timing you also need to keep in mind the frequency at which you send out messages to your message list. Build rapport with your clients when it comes to sharing of messages by sharing a few messages so as to avoid annoying them which will see you fail in reaching your advertising goal. It is recommended that you send a single text every week as it would play well in reaching your objective.
Creating clear and concise messages for your clients if you want to achieve your marketing objectives through text messages. It is advisable that you limit your messages to a hundred and sixty characters. A long text breaks up into two or three texts which may not be delivered to clients and the high number of texts may see you incur extra costs to send them all. It is also a wise move that you include a solid call action to your text message for easy contacts such as a mobile phone number or a URL to your brands website. You can keep your clientele interested by ensuring that you keep up with new trends and also ensure that your messages are varied.
The last thing you ought to do is ensure that your recipients have the free will of opting out of your message list and the subscription. This is a requirement of the law and it is compulsory that you provide a way out for your clients. It is also important that you keep tabs with your text messaging advertising results so as to ensure that you are on the right path.